A 50% Revenue Boost😎 : Here's How This E-commerce Founder Did It"

Hi Everyone,

Hope you're all doing well. Thanks for your support. We've welcomed 600 e-commerce founders to our community organically this week. I had a great week. I visited my college town, St. Louis, where I studied at WashU, for a reunion, and it was truly amazing. That's where my e-commerce journey began, and it's also where I had the best four years of my life.

Today, I'd like to share a conversation I had with a friend of mine. He was working with a luxury watch brand, an impressive one at that. They crafted a watch inspired by the Chrysler Building in New York. Their product, website, and ads were all outstanding.

The Cry For Help

However, despite all of this, they struggled to achieve a conversion rate above 0.09%.

P.S. This struggle persisted even after they invested significantly in CRO (Conversion Rate Optimization).

The founders were disheartened to witness their exceptional product consistently rejected and their pockets depleted due to the vicious Facebook algorithms.

I'm sure many of you have faced similar situations. These times are uncertain, with algorithms changing unpredictably. Facebook doesn't prioritize you. Their focus is on optimizing for their top 1% clients (those spending over $1 million per month on ads), neglecting the rest.

Nevertheless, there was something the watch brand didn't get quite right: they failed to prioritize ownership. You see, your Facebook ads audience isn't something you own; it's more like a rental. To establish a lasting brand, ownership of your audience is key.

Here's how my friend guided the brand to turn things around using this approach.

The Miracle Solution

They shifted their focus to owning attention. How?

Enter Email Marketing. My friend, an email specialist, initiated an influencer campaign. They harnessed email for both acquisition and conversion.

Here's how they tackled acquisition:

They partnered with influencers to launch joint ad campaigns. These influencers mostly had a watch-oriented following, which aligned perfectly with the brand's focus.

They crafted a landing page featuring an opt-in form centered around watch insurance savings. The page showcased the influencer's branding as well as that of the watch brand.

When a person signed up, they’d receive a 3-Step Email Flow.

Email 1

{ ___ Watches+ Influencers First Name’s} secret watch insurance tips

Email 2

{First Name’s Favorite ____ Watch }

A detailed explanation of why the watch is special & the story behind it

Email 3

{First Name’s favourite watch on a 20% discount}.

This flow & marketing strategy brought in a tonne of new customers for the brand.

For conversion, they implemented four abandoned flows: browse abandonment, cart abandonment, site abandonment, and checkout abandonment. These flows elevated their conversion rate to over 1.2%, an impressive achievement for a luxury brand.

P.S. If any of you are interested in learning more about the flows, just reply to this email with a simple "hi," and I'll be happy to share previews of the flows or connect you with the person who developed this strategy.