How Ecommerce Companies Make $10 Million With A Landing Page

Hello everyone, I hope you're all having a great day. Today, we're diving into the concealed secret of e-commerce and how founders are using it covertly to generate ridiculous profits.

Between 2014 & 2017, ClickFunnels facilitated upwards of $5Billion in Ecommerce Revenue.

Cart Funnels & Order Bumps Were The Root & Branch Point Of Ecommerce.

People would sell millions through simple pages like these.

Nowadays, you might not be seeing these very often.

It’s not because they don’t work,

It’s because they stay hidden.

You must be wondering why I used the word “hidden”. The entire point of Ecommerce is distribution right?

More Eyeballs → More Sales.

Well, Not Exactly.

You see most Ecommerce founders are obsessed with ROAS (Return On Ad Spend). They drive traffic to their website, hoping they can convert a customer & If not, they’ll try their best to capture them in retargeting campaigns.

Well the problem with this method is that driving a customer to a website repeatedly is expensive. Your CAC (Customer Acquisition Cost) might balloon.

Not to mention, in 2023 the average attention span of a human is just 7 seconds. Expecting them to navigate your website, explore various products, and make a selection is unrealistic. Although it may happen occasionally, the odds are against you.

This is why e-commerce brands struggle to achieve profitability.

In contrast, those adopting Cart Funnels take a more innovative approach.

They don't lead visitors to a scattered website. Instead, they direct them to a video sales letter or informative text that addresses the problem statement.

The initial step entirely revolves around evoking emotions.

Following the emotional connection, they present the offer. Their focus remains on a single product, which may be a bundle or a singular item, positioned as the ultimate solution.

This approach minimizes choice overload and reduces the decision-making effort for buyers.

Next, they bolster the offer with logic. They inflate the Retail Price (MRP) and then slash it by 50%, creating the illusion of a discount.

This establishes the offer's exclusivity and prompts the buyer to justify its worth.

Urgency is then introduced, utilizing a timer to highlight that the offer expires. The buyer is urged to act swiftly or risk losing out forever.

In this whirlwind of emotions, the buyer will click checkout.

Yes, there’s no add to cart, just checkout. You’re eliminating an entire step in the buying process.

And right when you get them to checkout, the order bump.

An additional product or a quantity increase with a discount.

It is this order bump that usually covers the ad cost & gives them profit.

Here’s an example

Yes, the text is a bit blurred but sometimes people do it purposely. They Blur The Text & Bolden The Order Bump. Giving the green headlines with a box that people obviously love to tick.

These images belong to existing and thriving brands, raking in tens of millions of dollars per year.

Yes, you might be wondering how people do this repeatedly.

Well, it’s simple. Once you put them through a funnel & get their email address, you never need to drive them to your website again.

You can leverage email marketing & launch different funnels to different segments to monetize your list.

If you want to learn more about this, I’d start by checking out this video by some of the best Ecom marketers in our time.

How To Create Cart Funnels For Ecommerce - Russel Brunson & Jim Edwards