How A Watch Brand Doubled Revenue In A Month

Knopf Watches is a New-York based luxury watch brand.

They jumped on to the e-commerce scene around a few years back. With a phenomenal product line, their kickstarter inevitably had a brilliant launch.

Nevertheless, a few months after, IOS 14 disrupted the paid acqusition space. Overnight, their re-targetting costs quadrupled and ROAS was no longer feasible.

A brand like Knopf, needs multiple touch points with their customers before a transaction can take place.

Impulse buying isn’t effective due to the high product prices.

This put the brand in a really bad spot. Their ads weren’t converting and they were in consistent losses.

They were struggling until they realized what the world was trying to tell them

You Need To Own Your Audience.

You cannot rely on rented attention as rent prices are never stable.

They invested in building a killer email marketing ecosystem.

Their email quality was top-notch. Customers really got a significant feel of the brand when they viewed one of their emails.

This started building trust and brand recall.

Next, Knopf started launching educational campaigns about watch insurance and watch care.

Inevitably, their audience was super engaged as they were all watch fans.

Then, they’d end up launching a biweekly miniature offer that ended up converting this audience.

By solely using this funnel and building brilliant flows (abandoned checkout & welcome) they really did a full 360.

Conclusion : Own Your Audience. Don’t Rent It.